ARC Record Book


AN1 Data / Aaron Noonan

Graphic Design, Publishing
About This Project

We have worked on numerous projects now for Aaron Noonan under his V8 Sleuth brand and he contacted us again recently to help for a project through his other business, AN1 Data. AN1 Data / Aaron Noonan are one of the foremost authorities on Australian motorsport history and statistical information and data.

For this project, AN1 Data partnered with the Australian Rally Championship to provide them with a detailed record book for the 46th year that the ARC has been in competition. The brief was fairly open for this project so we went for a predominately black, orange and white colour scheme and used strong graphic imagery to convey the dirty, exciting category that is a major factor of rallying. Combining this graphical approach with easy to read information and tables that were not only attractive, but easy to read and use were integral to the success of this project.

We completed the book design in time for the Australian Rally Championship Hall of Fame dinner and from all accounts, it was a hit.