Greg Rust is a highly respected broadcaster who has been covering all kinds of motorsport and other sporting events over the past twenty years. So it’s safe to say that when he contacted us about helping him with a new personal branding identity and a website to highlight his impressive credentials we were more than happy to oblige!
Greg required a logo and a website presence which was modern, professional and designed in a way which would appeal to not only the motorsport community who are familiar with him, but also the wider corporate sector. Greg came to us with a range of ideas which we embraced and crafted into what you see here.
His logo is a modern, sleek representation of his name. It features a really stylised, fast and sleek looking representation of the letter R and a blue and black colour scheme. The stylised R and colour scheme are themes which Greg has associated himself with over his career and we worked together to create a modern representation of this. His website design again is modern, easy to use and very professional which represents Greg and his impressive career extremely well. We have utilised responsive design while developing his website which essentially means that it will display to screen differently and in the most effective way to present the information depending on what device you’re viewing it on. With the majority of web users now spending a massive amount of their browsing time on devices such as smart phones and tablets, it’s imperative that websites are designed using this technique.
We’re extremely pleased with the final outcome of this project and the feedback from Greg and his followers has been fantastic. It was an absolute pleasure to work with “Rusty” on this project, he is an ultimate professional and we would like to wish him the best of luck in his future endeavours. Check out his live website here.