Pepsi Max Crew / FPR

Client

Pepsi Max Crew / Ford Performance Racing V8 Supercar Team

Category
Website Design & Development
About This Project

Ford Performance Racing are one of Australia’s premier V8 Supercar teams and when Pepsi Max came on board at the start of the 2013 season as their new principal sponsor, they needed a fresh new approach to their website that coincided with the Pepsi Max Crew brand which we were more than happy to help with. For the beginning of the 2014 season, we updated this design slightly to coincide with changes to their driver line up and the season ahead.

The brief outlined the need for the design to feature a youthful and graphic approach, using the paint splatters and drips prominent in the Pepsi Max crew logo and associated branding. A strong emphasis was also placed on social networking and we also introduced an advanced footer design for the website that can incorporate current championship positions for Pepsi Max Crew drivers Mark Winterbottom, Chaz Mostert and also include the championship position for the team.

Also included in the website is a comprehensive news, events and multimedia database while we have also included personalised social network feeds for the respective drivers profiles within the website. We’re really pleased with the results and it was a privilege for us to be involved in the entire design and development of the 2014 Pepsi Max Crew website. We would like to wish everyone at Ford Performance Racing good luck for the season ahead.