The Coventry Collection / Aaron Noonan
The Coventry Collection is a new endeavour by Australian motorsport media identity Aaron Noonan. In mid-2013, Aaron Noonan purchased a collection of motorsport photography spanning 20 years from Melbourne based photographer Graeme Neander from Coventry Studios Photography.
As a result, The Coventry Collection was born and we were contacted to produce a fresh identity and website for this new collection of commercial motorsport imagery. Aaron wanted to pay respects to the photographers work and studio by linking the name and logo with the photographers studio name and branding, so we designed The Coventry Collection logo to link in with their existing branding with a fresh approach. The website carries this branding identity through it, primarily through colour while promoting the photographic element of the business prominently through the use of full screen background images to give a bit of ‘wow’ factor to an otherwise reasonably simple website from a technical point of view.
As usual it was a pleasure working with Aaron and we wish him the best of luck with this new endeavour.